ScentWorld is the preeminent and largest scent and sensory marketing conference in the world.  It features two days brimming with cutting edge  lectures and presentations to help you build your business with profitable ideas.  You'll hear leading minds in scent and sensory market research, technology and trends, and applications,  as well as be inspired by a dynamic exhibition area where top global companies demonstrate their expertise, technology and solutions.

ScentWorld is what industry veterans and those new to scent and sensory marketing need to:

• Learn about the latest sales and marketing tools for your brands, products and services
• Meet companies that can provide you with the best sensory marketing solutions, products and services
• Connect with people who can help your business and career  with great networking opportunities
• Develop important leads and contacts 
• Understand how scent and sensory marketing work from the newest scientific perspectives
• Effectively deploy scent and sensory marketing in current real world situations
• Keep on top of  changing scent and sensory safety tolerances and issues

Read books written by some of our ScentWorld 2013 speakers

NOMINEES ANNOUNCED FOR PRESTIGIOUS

SCENTWORLD 2013 SMITTY AWARDS

Awards Honor Innovative Individuals and Companies that Have

Shown Excellence in Scent and Sensory Marketing

New York, NY (Jan. xx, 2013) – ScentWorld, LLC announced today the distinguished nominees for the SMItty Awards. The award winners will be named at the ScentWorld 2013 annual conference.  The global event takes place February 6-8, at the Marriott Downtown in the heart of New York City's Financial District.  These nominees have significantly contributed and impacted the world of scent and sensory marketing.

The SMItty Awards will be presented to recipients at the Gala Dinner on the evening of February 7.  Noted author, Director and Curator of the Center of Olfactory Art at the Museum of Arts and Design in New York City, Chandler Burr, will deliver the Gala keynote address.

The four distinguished SMitty Award categories and the nominees include:

Harald Vogt Scent Marketer of the Year - The award is named for the late ScentWorld founder and industry pioneer Harald Vogt.

• Prolitec for Micro Fragrance of Japan for Maruhan, the largest operator of pachinko parlors in Japan
• ScentAir for “City of Dreams Rainforest” Installation

Best Sensory Marketing Campaign - The award is designated for the most creative and effective sensory marketing campaign, with the use of scent and/or sensory marketing.

• In-house marketing department, Semichem – Scented bus shelter campaign for perfume, Glasgow, Scotland
• Tracy Pepe of Nose Knows Design

Most Innovative Use of Scent Marketing - The award will go to the brand owner who has implemented an outstanding use of scent, in a way that is new and unexpected.

• Shania Twain – Scented concerts tie-in with her perfume brand, Scentevents
• Dunkin’ Donut bus campaign, South Korea

Scent Technology Innovation Award - The award will be presented to the company that has created and marketed the most innovative new scent technology product or process.

• Scentandrea – Scent halo light
• Exhalia – Scented POP display for Colgate Palmolive, France
• Scent2Market – Scent squared machine with motion sensor

“The SMItty Awards are given to the dedicated individuals and companies that impact our industry,” said Caroline Pieper-Vogt, President of ScentWorld, LLC.  “It is our way of recognizing the year's best in scent and sensory marketing. It’s also an incredible honor for us to present these awards and be able to share the world’s top creative talent at our Gala event.”

The ScentWorld 2013 event focuses on leveraging scent and sensory marketing’s relevance and resonance to maximize revenue in today's marketplace. The purpose of the three-day international event is to place attendees on the fast track to utilizing the power of scent and sensory marketing to increase sales and create lasting emotional bonds with today’s sophisticated consumers.

To achieve this goal, ScentWorld 2013 brings together marketing, advertising, and branding agency professionals, well-known scent technology and fragrance manufacturers, scent marketing distributors and consultants, sensory marketing pioneers and established brands from around the world.

ScentWorld features presentations from respected worldwide scent and sensory executives including marketing researchers, authors, renowned marketing and branding experts and industry veterans. Sponsorship opportunities and exhibitor spaces are now open.  For more information on ScentWorld 2013 and to submit a SMItty award nomination, please visit http://www.scentmarketing.org/events.

SCENTWORLD TO CELEBRATE TWO FRAGRANCES INSPIRED BY 

 NEW YORK CITY & THE TRI-STATE AREA

New York and Industry Leaders Join ScentWorld 2013 in Honoring 

 Tri-State Area’s Recovery From Hurricane Sandy

New York, NY (January 30, 2013) – ScentWorld, LLC announced today that it would celebrate two fragrances inspired by New York City and the tri-state area, called, “Resilience” and “The Scent of Departure NYC,” during the opening night Welcome Reception and at the SMItty Gala Award ceremonies at the ScentWorld 2013 annual conference held on February 6-8, at the Marriott Downtown in New York City. 

Among the public figures attending ScentWorld 2013 are Stephanie Winston Wolkoff, founding Fashion Director for New York’s Lincoln Center and the creative inspiration behind New York’s Mercedes-Benz Fashion Week, New York State Senator Liz Krueger, and Susan Henshaw Jones, Director of The Museum of the City of New York and South Street Seaport Museum and, as well as Chandler Burr, author, Director and Curator of the Center of Olfactory Art at the Museum of Arts and Design, Gérald Ghislain [TITLE] of the world-renowned Histoires de Parfums’, and Steven Claisse, Senior Perfumer at global fragrance house, Belmay. 

“We are delighted to welcome such esteemed and accomplished professionals, who have done so much for New York, to support us in recognizing the undeniable spirit of New York and the scents that capture its unique essence,” said Caroline Pieper-Vogt, President of ScentWorld, LLC.  

Ms. Henshaw Jones, who is renowned for her efforts in preserving and re-building the South Street Seaport Museum, and Ms. Winston Wolkoff, widely recognized as an innovative leader in the American fashion industry, will take part in presenting “the Scent of Resilience and The Scent of Departure of New York City” during ScentWorld’s opening night Welcome Reception on Wednesday February 6^th at 7:00pm. 

“ScentWorld ‘Scent of Resilience’ symbolizes the strength, optimism and sense of community of New York and surrounding areas, in the face and aftermath of Hurricane Sandy,” said Caroline Pieper-Vogt, President of ScentWorld, LLC.

Steven Claisse, the corporate Senior Vice President of Creative Development and Senior Perfumer at Belmay, created the “Resilience” scent. Claisse is a native New Yorker and he has captured the dynamic and vigorous nature of New York in the creation of the "Resilience" fragrance.  “New York’s character and allure is endless,” said Mr. Claisse. 

“The ‘Resilience’ fragrance depicts the various elements that make New York and the New York area unique - bold flavors, vibrant lights, dynamic skyscrapers and lots of attitude!” 

The Scent of Departure NYC, created by the world-renowned Histoires de Parfums’ Gérald Ghislain, is a modern, crisp and invigorating fragrance with sparkling notes of apple. “The Scent of Departure NYC takes you on a trip into Gotham’s greenest parks and brightest streets,” said Mr. Ghislain. “It is the essence of New York City in a bottle.”

New York State Senator Liz Krueger will be attending the SMitty Gala Awards reception, on February 7, at 7:00 p.m. Senator Krueger will be accepting the fragrances on behalf of the State of New York and in celebration of the spirit that these fragrances represent.

ScentWorld 2013 prominent guests and dignitaries, along with conference attendees will participate in special activities to also include a keynote presentation from Chandler Burr, author, Director and Curator of the Center of Olfactory Art at the Museum of Arts and Design in New York City.  Mr. Burr will deliver the Gala address on February 7^th, followed by an awards ceremony to recognize the top industry talent for their innovation in scent and sensory marketing.

"Excellent. The quality of speakers, which included people from all walks of the industry, was very educational and informative."

Mara Dumski, IFF