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SMITTY AWARD WINNERS ANNOUNCED AT SCENTWORLD 2013 GALA AWARD DINNER
Awards Honor Innovative Individuals and Companies for Excellence in Scent and Sensory Marketing
New York, NY (Feb. 15, 2013) – ScentWorld, LLC announced the distinguished winners of the SMItty Awards. The award winners were named at the ScentWorld 2013 annual conference, which took place February 6-8, at the Marriott Downtown in the heart of New York City's Financial District. The winners were chosen based on their contributions and impact in the world of scent and sensory marketing.
The four distinguished SMitty Award categories and winners included:
Harald Vogt Scent Marketer of the Year - The award, named for the late ScentWorld founder and industry pioneer, Harald Vogt, was given to ScentAir for its “City of Dreams Rainforest” Installation.
Best Sensory Marketing Campaign - Designated as the most creative and effective sensory marketing campaign, with the use of scent and/or sensory marketing, the award was given to Tracy Pepe of Nose Knows Design for the YSmell Project.
Most Innovative Use of Scent Marketing – Recognized as the brand owner that implemented the most outstanding use of scent, in a way that was new and unexpected, was Shania Twain for her use of concert scenting.
Scent Technology Innovation Award – Presented to the company that created and marketed the most innovative new scent technology product or process, the award was received by Scentandrea for
“The SMItty Awards were presented to the dedicated individuals and companies who had a tremendous impact on our industry,” said Caroline Pieper-Vogt, President of ScentWorld, LLC. “Every year, ScentWorld recognizes the year's best in scent and sensory marketing. It’s also an incredible honor for us to present and share the world’s top creative talent at our global conference.”
The ScentWorld Gala Dinner was host to special guests including Chandler Burr, author, Director and Curator of the Center of Olfactory Art at the Museum of Arts and Design in New York City, who gave the Gala Dinner keynote address.
The ScentWorld 2013 event focused on leveraging scent and sensory marketing’s relevance and resonance to maximize revenue in today's marketplace. The purpose of the three-day international event was to place attendees on the fast track to utilizing the power of scent and sensory marketing to increase sales and create lasting emotional bonds with today’s sophisticated consumers.
To achieve this goal, ScentWorld 2013 brought together marketing, advertising, and branding agency professionals, well-known scent technology and fragrance manufacturers, scent marketing distributors and consultants, sensory marketing pioneers and established brands from around the world.
ScentWorld featured presentations from respected worldwide scent and sensory executives including marketing researchers, authors, renowned marketing and branding experts and industry veterans. For more information on ScentWorld 2013 and future events visit http://www.scentmarketing.org/events/.
LEADING BRANDS AT SCENTWORLD 2013
Anheuser -Busch InBev
Aromarketing Marketing Olfativo
BEAUTY NEWS NYC
Clearly Better Scents
Draco Hygienic Products
Independent Aroma Group
Lord & Taylor
Museum of Arts and Design
Proctor & Gamble
Sylvia's Restaurant Brand Foods
"We are delighted to host our industry supporters and companies attending for the first time who are part of the growing wave of users of of scent and sensory marketing . It is a testament to the power of this important marketing tool," said Caroline Peiper -Vogt, President of ScentWorld. "We will have lots of global success stories to share as we are now represented by attendees from over 21 countries," Pieper-Vogt added.
Scent Marketing: A Breath Of Fresh Air For
Frustrated Marketers and Overwhelmed Consumers Alike
Today’s consumers are constantly being assaulted with marketing messages everywhere they turn, to the point where few register at all, and fewer are remembered for more than a moment.
How can forward-thinking marketers break through the clutter? Sensory marketing is the answer. Most companies overspend on visual marketing, while vastly underestimating and underutilizing the powerful senses of smell, sound, touch and taste.
The Scent Marketing Institute is the leading authority on scent and sensory marketing. It is our mission to educate marketing executives, ad agencies, the media and companies within the scent and sensory marketing field about the uses, benefits and technology of this fascinating and uniquely effective approach.
The Scent Marketing Institute is a membership-based organization. Our members are located throughout the world and include the top solution providers, manufacturers, fragrance houses, consumer packaged goods companies, retailers and marketing agencies that supply or use scent or sensory marketing techniques.
SMI is the unified, impartial voice of the industry, providing our members with marketing and sales support, media relations and publicity, safety and regulatory information and advocacy, the latest research in the field, networking opportunities and ongoing education. If you are serious about scent and sensory marketing, joining the Scent Marketing Institute will help take you and your company to the next level.
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