Join the only professional association dedicated to supporting scent-related marketing strategies.

• Develop professional contacts
• Search a comprehensive Knowledge Base of business and market intelligence
• Get discounts on conferences, seminars and educational programs

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We provide networking, education, information and support to companies and individuals.

We are an independent resource for understanding and leveraging the power of scent applications in business and public environments. We have developed a range of services, data and recommendations to help you make smarter decisions. These offerings are created by experts that study existing and anticipated issues every day. How can we help you?

Membership Programs
Consulting
Scent Solution Overviews
Scent Marketing Compendium
Conferences, Seminars & Public Speaking Engagements
Scent Marketing University Seminars & Certifications
SCENTtrends Newsletter
Lobbying, Media Relations & Outreach

As an independent research and consulting organization we serve our members and the interests of the larger community through our research of the forces, trends and technical considerations that are shaping the use of scent in markets worldwide. We offer several levels of memberships which give access to our Knowledge Base, our network of resources and a number of important services. Review our membership benefits.

The Scent Marketing Institute provides fact-based consulting services to help clients achieve their business objectives utilizing scent marketing strategies. We have access to a deep pool of research and a global network of knowledgeable experts to deliver insights and practical advice. Market independence helps us achieve our primary goal: making our clients successful; it’s not all about selling technologies, products or the implementation of services.

• Scent-based strategies for improving customer experience, increasing sales and building brand awareness.
• Scent marketing programs for specific environments and targeted goals.
• Guidance through the development and implementation of scent programs.
• Insight and expertise on regulatory and safety issues around the globe.
• Market research on scent trends, demographic preferences and new technologies.
• Competitive research on scent trends within specific industries.
• Technology & supplier benchmarking
• ROI measurement programs
• Development of an industry-wide Code of Ethics

There is a wide range of solutions available for specific scent applications. We help companies identify the appropriate application for their needs and suggest criteria and benchmarks for successful deployment. Our overviews are tailored to clients’ expectations and audience needs. Tell us more about your needs.

Topics include:

• Scent applications for large and small spaces, at the Point of Sale, packaging, printed media and beyond.
• Mechanics of scent delivery systems
• Technical considerations in installing, monitoring and maintaining delivery systems
• Synthetic versus natural scents and supplier considerations
• Environmentally friendly or “Green” considerations for scent marketing programs

The Scent Marketing Compendium is the essential directory of the industry’s key participants, and includes contact information as well as areas of expertise. It is updated frequently by the Scent Marketing Institute and available upon request. To receive the compendium or learn how to submit your company profile for consideration in the next edition, click here.

The Scent Marketing Institute’s main objective is to educate and promote the benefits, advantages and important considerations surrounding scent marketing strategies. We participate in industry summits, seminars and conferences worldwide. In July 2008 we will hold our first annual SCENTworld Conference & Expo. Check our Events Listings for upcoming opportunities to learn more about the uses and benefits of scent. Please contact us if you are interested in incorporating scent marketing topics into your event.

The Scent Marketing University offers 1 to 3 day seminars and, in the near future, certification programs, for professionals who want to deepen their understanding and expertise in the use of scent. We offer courses for professionals who seek general information on scent marketing strategies and tactics, as well as courses geared towards individuals who are charged with implementing or maintaining a scent marketing program. Customized courses can also be arranged. For more information...

We frequently publish SCENTtrends, an e-newsletter featuring news briefs, event updates, insights on emerging trends and profiles on new applications, technologies and research. Subscribe

The Scent Marketing Institute promotes industry leadership and is an advocate for the vital role that scent applications play in creating pleasing environments and differentiating business’s services and brands. We foster greater public awareness and provide the press, professionals and students with up-to-date information on the responsible use of scent applications and scent marketing strategies. Visit our pressroom.

The essential directory to more than 200 Scent Marketing resources, industry experts, scent developers, scent solution providers and other suppliers to our industry from around the world.
Constantly updated!

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