SMI/ScentWorld:

• Educates the media, ad agencies and potential buyers about the benefits and efficacy of scent marketing - This has an impact on your prospecting, taking you from “You do what, exactly…?” to “Tell me more…”
• Acts as a unified voice of the industry in regard to safety and regulatory issues, negative press and anti-fragrance activists – We are a first responder to threats and challenges to the industry.
• Saves you time and effort by providing you with easily accessible, relevant information to use as a sales tool - Our extensive searchable Knowledge Base contains hundreds of studies, statistics and articles on scent and its specific applications in a wide range of industries and situations including hospitality, retail, casinos, restaurants, product evaluation, time spent, congruency, fragrance preferences, gender differences in regard to scent, culture, academics, health, and many other topics.
• Keeps you informed about the latest technology, products and trends in scent and scent marketing so you can be competitive in the market - The information we provide to you from world-class perfumers, researchers, marketers and industry professionals will keep you on top of your game and give you a competitive edge.
• Provides a networking forum – SMI provides a place where anyone involved in scent or scent marketing can learn and interact with other scent professionals, branding experts, buyers of scent and the press. For members, we facilitate business introductions and referrals.
• Gives you credibility– The Scent Marketing Institute is widely regarded by the media and other influencers as an established, truthful and impartial organization. When you become a member, you benefit from the reputation we have worked years to establish.
• Actively promotes our member companies to potential buyers, brands, marketing agencies and the media – We are grateful for your support and do our best to help you in every way possible.